Martial Arts Group
Stronger Together
Martial arts is more than just a sport; it’s a way of life that fosters discipline, strength, and community. At Martial Arts Group (MAG), we empower federations, gyms, corporations, and fighters with cutting-edge marketing, management, and networking solutions. Whether you’re looking to grow your organization, build your brand, or elevate your career in martial arts, we have the tools and expertise to make it happen.
Grow Your Reach
Boost visibility with marketing, lead generation, and branding.
Build Your Community
Connect gyms, federations, and fighters for long-term success.
Manage & Succeed
Get expert sponsorship, marketing, and career support.
What is Martial Arts Group?
Martial Arts Group (MAG) is a martial arts marketing and management organisation based in The Hague, the Netherlands. MAG helps federations, gyms & clubs, corporate clients and athletes grow through marketing, lead generation, community building, sponsorship and fight management, with TRON Group as its technology partner. For federations, MAG supports member growth, community sustainability and federation management. For gyms and clubs, it combines lead generation, marketing management and community building to attract and retain members. Companies can book health and workout programmes, workshops and clinics, or sponsor martial arts initiatives, while athletes receive fight, marketing and sponsorship management. MAG also operates three platforms of its own: KickboksenVoorVrouwen.nl for women-only kickboxing classes, VechtsportGalas.nl for combat sports event listings and MMA.School for mixed martial arts schools and knowledge. Together, these services and platforms connect the people and organisations that make up the martial arts community.
- Based in
- The Hague, the Netherlands
- Who we serve
- Federations, gyms & clubs, corporate clients and athletes
- Technology partner
- TRON Group
Benefits of joining
Federations
Martial arts federations play a crucial role in developing the sport, but growth and sustainability require strong community engagement, member expansion, and professional management. We provide tailored strategies to help federations thrive in the modern digital era.
Community Sustainability
For federations to succeed, they must build a lasting community that supports martial arts at all levels. We assist in creating sustainable engagement programs, from youth development initiatives to nationwide campaigns that inspire new generations of martial artists. Our approach ensures that martial arts remains a vibrant and growing force in society.
Member Growth
Attracting and retaining members is essential for any federation. We offer data-driven marketing strategies, targeted outreach programs, and digital tools to increase membership and participation. By leveraging social media, SEO, and event marketing, we help federations expand their reach and influence.
Federation Management Support
Managing a federation involves handling branding, event organization, sponsorship acquisition, and digital presence. We provide comprehensive support, from website development and membership management tools to strategic consulting that enhances operational efficiency and visibility.
For gym owners
Gyms & Clubs
Growing a martial arts gym requires more than great training—it needs effective marketing, lead generation, and community building. We help gyms and clubs attract new members and create thriving martial arts communities.
Lead Generation
Finding new students can be challenging in a competitive market. We provide SEO-optimized websites, social media advertising, and local search marketing to ensure that your gym is easily discoverable by potential members. Our lead generation strategies convert website visitors into long-term students.
Community Building
A strong community is the heart of any successful martial arts gym. We implement engagement-driven strategies, including loyalty programs, referral campaigns, and local partnerships, to strengthen the bond between members and increase retention.
Marketing Management
From branding and website development to paid advertising (SEA) and content marketing, we handle the full spectrum of gym promotion. Our strategies ensure consistent growth and a professional online presence that sets your gym apart from the competition.
Athlete management
Athletes
Building a successful fighting career requires strong marketing, sponsorships, and strategic fight management. We help fighters enhance their personal brand, secure sponsorships, and navigate their careers with expert guidance.
Marketing Management
In today’s digital landscape, athletes need a strong personal brand. We provide social media management, website creation, and PR services to help fighters build a recognizable name and attract sponsorships.
Sponsorship Management
Finding and maintaining sponsorships is key to a athlete’s career. We assist in securing lucrative sponsorship deals, handling negotiations, and creating partnerships that benefit both the fighter and the sponsoring brand.
Fight Management
A fighter’s career depends on strategic fight selections, contract negotiations, and long-term planning. We offer comprehensive fight management services, ensuring that athletes make smart career moves that maximize their potential and earnings.
Martial arts for business
Corporate
Businesses can benefit tremendously from martial arts through health programs, team-building workshops, and sponsorship opportunities. We provide tailored corporate solutions that integrate martial arts into professional environments.
Health & Workout Programs
Corporate wellness is a growing priority. Our martial arts-based fitness programs help businesses improve employee health, productivity, and morale. We design custom workout sessions, from self-defense training to high-energy kickboxing workouts, that keep employees engaged and motivated.
Workshops & Clinics
Companies looking for unique team-building activities can benefit from our martial arts workshops. We offer self-defense, resilience training, and leadership development sessions, providing employees with valuable skills while fostering teamwork and confidence.
Sponsorships
Corporate sponsorships in martial arts provide brand visibility, community engagement, and marketing opportunities. We connect businesses with events, athletes, and federations, ensuring sponsorships align with their brand values and marketing goals.
About Martial Arts Group
Martial Arts Group is more than a company; it’s a network of experts, platforms, and partners dedicated to the growth of martial arts worldwide.
- 01
Our Platforms
We operate multiple martial arts platforms, each designed to support specific disciplines and target audiences. Our websites provide valuable resources, marketing tools, and lead-generation opportunities for gyms, fighters, and federations.
- 02
Our Partners
Collaboration is key to success. We work with leading federations, gyms, and corporate sponsors, creating a powerful network that drives martial arts forward.
- 03
Our Athletes
Managing and supporting (potential) topathletes is one of our main goals. Discover our athletes and the possibilities for collaboration, workshops or other initiatives.
- 04
Our Team
Behind MAG is a dedicated team of martial arts professionals, marketing specialists, and digital experts. Our passion for combat sports fuels our mission to help others succeed.
- 05
Our Vision
We envision a world where martial arts is more accessible, inclusive, and professionally structured. By 2026, we aim to be the leading force in the European martial arts community, recognized for our contribution to health, well-being, and personal growth.
- 06
Our Mission
At Martial Arts Group, we are committed to supporting the martial arts industry with cutting-edge marketing, management solutions, and community-building initiatives. Our goal is to empower federations, gyms, fighters, and corporate partners to grow and thrive in the ever-evolving martial arts landscape.
FAQ
Frequently asked questions
What does Martial Arts Group do?
Martial Arts Group (MAG) provides marketing, management and networking solutions for the martial arts world. Its services include marketing and lead generation, community building, federation management support, corporate workshops and sponsorships, and fight and sponsorship management for athletes. MAG also runs its own platforms, such as KickboksenVoorVrouwen.nl, which help partner gyms reach new members.
Who does Martial Arts Group work with?
MAG works with four groups: martial arts federations, gyms and clubs, corporate clients looking for health programmes, workshops or sponsorships, and martial arts athletes who need marketing, fight management or sponsorship support. Each group has its own set of three specialist services, and organisations can combine services from different groups where that suits their goals.
Which platforms does Martial Arts Group operate?
Martial Arts Group operates three platforms: KickboksenVoorVrouwen.nl, VechtsportGalas.nl and MMA.School. KickboksenVoorVrouwen.nl offers women-only kickboxing classes at partner gyms across the Netherlands, VechtsportGalas.nl lists combat sports events searchable by location and discipline, and MMA.School is a knowledge hub and network of MMA schools. Each platform gives gyms and organisers a channel to new audiences.
Who is Martial Arts Group's technology partner?
TRON Group is the technology partner of Martial Arts Group. The Dutch IT company handles the hosting and technical management of MAG’s websites and platforms, and provides the martial arts world with telecom, Microsoft 365, Google Workspace, e-mail, websites, hosting, domain names and managed IT. Its services are described on the TRON Group partner page of this website.
How much do Martial Arts Group’s services cost?
The cost of working with Martial Arts Group depends on the scope of the work rather than a fixed price list. The main factors are the services you combine, the number of channels and locations involved, and whether you need a single campaign or an ongoing partnership. For a quote, email info@martialartsgroup.com with a short description of your goals.
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Ready to grow your martial arts organisation?
From federations and gyms to corporate teams and professional fighters — MAG has the network, tools and expertise to help you succeed.